Due Care Theory Essay Example

Due Care Theory Essay The Ethics in the Product Marketing# Stefan Majtan* Gabriela Dubcova. ** Introduction Everyday situations persuade us about very flexible applying of the newest scientific and technical achievements in the praxis of product marketing. All the more the product marketing represents an integration of technical, humanities and social sciences at opened European Union market. On this basis there arise many problems in the area of ethics, most of all in a situation when a producer or a seller do not take into account the ethics dimension but only a financial dimension of the product, either purposefully or subconsciously. In our article we can solve following topics: †¢ Important theoretical principles of the product marketing and product marketing ethics †¢ Related problems and determination of the marketing ethics and product marketing ethics †¢ Most visible and actual ethics problems in the area of product marketing Identification of adequate customer protection in the European Union and in the †¢ Slovak Republic consequently. 1. The Theory â€Å"Due Care† to Customers At the beginning it is important to describe the basic principles of the known theory due care to customers. Its fundamental content is responses to question Exactly what do companies and organizations owe their customers? [1] Due care theory involves: a. Design products and services should meet all governmental regulations and specifications and be safe under all foreseeable conditions, including misuse by the consumer b. Materials – materials should meet governmental regulations and durable enough to withstand reasonable use c. Production – products should be made without defects d. Quality control – products should be inspected regularly for quality e. We will write a custom essay sample on Due Care Theory specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Due Care Theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Due Care Theory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Packaging, labelling and warnings – products should be safely packaged, should include clear, easily understood directions for use, and should include a clear description of any hazards f. Notification – manufacturers should have a system in place to recalls products that prove to be dangerous at some time after manufacture and distribution. Article is processed as one of outputs of the research projects VEGA No. 1/4579/07 â€Å"Diagnostic of Value Relations and Market Activities in an Enterprise† and No. /3828/06 â€Å"NGOs – Integral Part of Economic System of the Country†. (Projects registered with the Grant Agency in the Slovak Republic). * Prof. Ing. Stefan Majtan, PhD. , professor; University of Economics in Bratislava, Dolnozemska cesta 1/b, 85235 Bratislava 5, Slovak Republic, [emailprotected] euba. sk ** Ing. Mgr. Gabriela Dubcova, PhD. , fellow; University of Economics in Bratislava, Dolnozemska cesta 1/b, 85235 Bratislava 5, Slovak Republ ic, [emailprotected] euba. sk # 2. Attributes of the Product Quality The definition of product quality used here is: the degree to which product performance meets predetermined expectation with respect to reliability, service life, maintainability and safety: a. Reliability: Claims of reliability refer to the probability that a product will function as the consumer is led to expect that it will function. If a product incorporates a number of interdependent components, then the probability that it will function properly is equal to result of multiplying together each component’s probability of proper functioning. This is especially the case when malfunction poses health or safety hazards. . Service life: Claims concerning the life of a product refer to the period of time during which the product will function as effectively as the consumer is led to expect it to function. The consumer implicitly understands that service life will depend on the amount of wear and tear to which one subjects the product. Consumers also base some of their expectatio ns of service life on the explicit guarantees the manufacturer attaches to the product. c. Maintainability: Claims of maintainability are claims concerning the ease with the product can be repaired and kept in operating conditions. Claims of maintainability are often made in form of an express warranty. d. Product safety: Implied and expressed claims of product safety refer to the degree of risk associated with using of product. Since the use of virtually any product involves some degree of risk, question of safety is essentially question of acceptable known levels of risks. That is – a product is safe if its attendant risks are known and judged to be â€Å"acceptable† or â€Å"reasonable† by the buyer in view of benefits the buyer expects to derive from using the roduct. This implies that the seller complies with his or her part of free agreement if the seller provides a product that involves only those risks he or she says it involves and the buyer purchases it with that understanding. The seller of product has a moral duty to provide a product whose use involves no greater risks than those the seller expressly communicates to the buyer or those the seller implicitly communicates by the i mplicit claims made when marketing the product for a use whose normal risks level is well known. On this basis, we provide following recommendations for more moral behaviour with respect to customer safety: †¢ †¢ †¢ †¢ †¢ †¢ Business can give to safety the priority warranted by the product Business should abandon the misconception that accident occurs exclusively as a result of product misuse and abuse Business must monitor the manufacturing process itself When a product is ready to be marketed, companies should have their product safety staff review advertising for safety-related content When a product reaches the market place, firms should make available to consumers everything related to the product’s performance in writing Companies should investigate consumer complaints. 3. Marketing Ethics The marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Practising ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behaviour, and practice in the organization. Some areas of marketing ethics ethics of advertising and promotion overlap with media ethics. Good marketing is ethical marketing good marketing is about satisfying and developing a long-term relationship with your customers. Caring about your customers not only results in profits (or achieving your organization’s objectives if an organization is notfor-profit), it is the ethical thing to do. [3] In the area of marketing ethics we can identify following framework attributes: a. Value-orientated framework analysing ethical problems on the basis of the values which they infringe: e. g. honesty, autonomy, privacy, and transparency. b. Stakeholder-orientated framework analysing ethical problems on the basis of whom they affect: e. g. consumers, competitors, society as a whole. c. Process-orientated framework analysing ethical problems in terms of the categories used by marketing specialists: (e. g. research, price, promotion, placement). d. None of these frameworks allows, by itself, a convenient and complete categorisation of the great variety of issues in marketing ethics. e. Power-based analysis: Contrary to popular impressions not all marketing is adversarial, and not all marketing is stacked in favour of the marketer. In marketing, the relationship between producer/consumer or buyer/seller can be adversarial or cooperative. If the marketing situation is adversarial, another dimension of difference emerges, describing the power balance between producer/consumer or buyer/seller. Power may be concentrated with the producer, but factors such as over-supply or legislation can shift the power towards the consumer. Identifying where the power in the relationship lies and whether the power balance is relevant at all are important to understanding the background to an ethical dilemma in marketing ethics. In this part we can focus on specific issues in marketing ethics: a. Market research Ethical danger points in market research include: ? Invasion of privacy ? Stereotyping: ? Stereotyping occurs because any analysis of real populations needs to make approximations and place individuals into groups. ? However, if conducted irresponsibly, stereotyping can lead to a variety of ethical undesirable results. b. Market audience Ethical danger points include: ? Targeting the vulnerable (e. g. children, the elderly). ? Excluding potential customers from the market: selective marketing is used to discourage demand from undesirable market sectors or disenfranchise them altogether. Examples of unethical market exclusion or selective marketing are past industry attitudes to the gay, ethnic minority and obese (plus-size) markets. Contrary to the popular myth that ethics and profits do not mix, the tapping of these markets has proved highly profitable. For example, 20% of US clothing sales are now plus-size. Examples of marketing which unethically targets the elderly include: living trusts, time share fraud, mass marketing fraud and others. In the case of children, the main products are: unhealthy food, fashion ware and entertainment goods. Other vulnerable audiences include emerging markets in developing countries, where the public may not be sufficiently aware of skilled marketing ploys transferred from developed countries, and where, conversely, marketers may not be aware how excessively powerful their tactics may be. The definition of vulnerability is also problematic: for example, when should indebtedness be seen as vulnerability and when should cheap loan providers be seen as loan sharks, unethically exploiting the economically disadvantaged. c. Pricing ethics Following list presents unethical pricing practices: †¢ Price fixing †¢ Price skimming †¢ Price discrimination †¢ Variable pricing †¢ Predatory pricing †¢ Supra competitive pricing †¢ Price war †¢ Bid rigging †¢ Dumping (pricing policy) d. Ethics in advertising and promotion Tab. 1: Ethical Pitfalls in Advertising ETHICAL PITFALLS IN ADVERTISING AND PROMOTIONAL CONTENT Issues over truth and honesty: ? In the 1940s and 1950s, tobacco used to be advertised as promoting health. ? Today an advertiser who fails to tell the truth not only offends against morality but also against the law. ? However the law permits puffery (a legal term). Issues with violence, sex and profanity: ? ? Sexual innuendo is a mainstay of advertising content (see sex in advertising). Violence is an issue especially for childrens advertising and advertising likely to be seen by children. Taste and controversy: ? The advertising of certain products may strongly offend some people while being in the interests of others. ? Examples include: feminine hygiene products, hemorrhoid and constipation medication. Some companies have actually marketed themselves on the basis of controversial advertising (e. g. Benetton). Negative advertising techniques ( such as attack ads): ? In negative advertising, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. e. Delivery channels ? Direct marketing: ? Is the most controversial of advertising channels, particularly when approaches are unsolicited. ? TV commercials and direct mail are common examples electronic spam and telemarketing push the borders of ethics and legality more strongly. ? Shills and astroturfers are examples of ways for delivering a marketing message under the guise of independent product reviews and endorsements, or creating supposedly independent â€Å"watchdog† or review organizations. ? Business ethics has been an increasing concern among larger companies, at least since the 1990s: ? Major corporations increasingly fear the damage to their image associated with press revelations of unethical practices. ? Marketers have been among the fastest to perceive the markets preference for ethical companies, often moving faster to take advantage of this shift in consumer taste. The body shop is an example of a company, which marketed itself and its entire product range solely on an ethical message. However, the story of the Body Shop ended with increasing criticism of a gap between its morals and its practi ces. ? Green wash is an example of a strategy used to make a company appear ethical when its unethical practices continue. ? Liberation marketing is another strategy whereby a product can masquerade behind an image that appeals to a range of values, including ethical values related to lifestyle and anti-consumerism. f. Marketing strategy The main theoretical issue here is the antagonism between free markets and regulated markets: ? ? In a truly free market, any participant can make or change the rules. However, when new rules are invented which shift power too suddenly or too far, other participants may respond with accusations of unethical behavior, rather than modifying their own behaviour to suit. Most markets are not fully free: the real debate is as to the appropriate extent of regulation. Following list presents unethical or controversial marketing strategies: ? ? ? ? ? ? ? Bait and switch Pyramid scheme Planned obsolescence Vendor lock-in / vendor lock-out Viral marketing / guerilla marketing Anti-competitive practices Controversial marketing strategies associated with the internet: ? Search engine optimization ? ? Spamdexing ? Embrace, extend and extinguish ? spyware / adware 4. Basic Tasks of Product Marketing Ethics The ethics of product marketing identifies and solves still more numerous and more complicated problems, which a day-to-day praxis has determined. We submit only a few for discussion: a. The opportunity for unethical behaviour to customers is present at almost every level of a company, including, among many others: ? The manufacturing process for instance, cutting corners on quality without informing customers ? Sales and quotes misleading customers about product features, or deliberately underbidding then adding costs as the job proceeds ? Distribution changing orders without informing customers ? Customer service not following through with guarantees. b. Ethics in the marketplace: ? What degree of disclosure does a product manager owe to consumers who will be using the organizations branded product? ? What responsibilities do product manufacturers and retailers have related to the social ramifications of their products? c. Product counterfeiting: ? Unauthorized copy of patented products, inventions trademarks and the violation of registered copyrights ? Unethical and illegal activities in much of the world product marketing d. Product liability: Tab. 2: Product Liability Product Liability II. Four Legal Bases for Product Liability ? Manufacturer let the product be Inherent risk in product injurious Design defects ? A promise ? Express warranty: a statement of fact ? Dangerous condition about a product ? Implied warranty: arises when ? No safety device product is made available for a given use ? Seller is responsible for not putting a ? Inadequate materials defective product on the market: Defects in manufacture ? Defences: Assumption of risk; ? Inadequate instructions or I. Typology of Injury Sources ? ? ? warnings ? Dangers after use Unforeseeable misuse; not defective ? Implied use of product, even if not defective Resource: own research On this basis, we provide the following guidelines for better orientation in ethics of the product marketing†¦ ? ? ? ? ? Is the product safe when used as intended and proposed? Is the product safe when misused in a way that is foreseeable? Have any competitor’s patents or copyrights been violated? Is the product compatible with the environment? Is there a reasonable way to dispose of the product? Will informed stakeholders of the organization obje ct to the product? 5. Consumer Protection Consumer protection is a form of government regulation, which protects the interests of consumers. For example, a government may require businesses to disclose detailed information about products particularly in areas where safety or public health is an issue, such as food. Consumer protection is linked to: ? The idea of consumer rights that consumers have various rights as consumers The formation of consumer organizations which help consumers make better choices in the marketplace Consumer protection law (or consumer law): Is considered as an area of public law that regulates private law relationships between individual consumers and the businesses that sell those goods and services. Covers a wide range of topics including but not necessarily limited to product liability, privacy rights, unfair business practices, fraud, misrepresentation, and other consumer/business interactions: a. The European Union: ? ? Is very active in the field of consumer protection Producing a considerable volume of Directives which require member states to regulate consumer protection to a particular standard (which may or may not allow a higher standard of regulation), e. g. A very important innovation Unfair Commercial Practices Directive Directives on Unfair Contract Terms (93/13/EC) Electronic Commerce (2 000/13/EC). ? There exists a European Commissioner for Consumer Protection a post currently held by the Bulgarian Meglena Kuneva. b. The Slovak Republic: Tab. 3: Consumer Protection Legislation in the Slovak Republic CONSUMER PROTECTION LEGISLATION IN THE SLOVAK REPUBLIC Special Legislation General Legislation Legislation with Direct Impact Consumer Protection Law Package Act Price Act Advertising Law Legislation with Indirect Impact State Commercial Inspection Law State Agriculture and Food Inspection Law Commercial Chain Law Network Line Regulation Law Electronic Communication and E-Commerce Act Transmition and Retransmition Law Civil Code Commercial Code Authors Act Environment Law Animal Protection Law Act about an Access to Public Information Economics Competition protection Law Etc. Resource: own research Conclusion For an improvement of ethics consciousness in product marketing area there are important the following activities: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ To perfect legislation in the area of the product quality standardization, first of all To improve legislation in the area of product control mechanisms To adhere to the existing legislation (rights and duties) of producers, sellers, advertising agency and other stakeholders of demand side subjects Requisition of own rights to serious parameters of the products and services by customers, consumers, clients, patients †¦.. 5] Enhancement and objectification of informness (in medias, in advertising†¦) about products and services from demand side subjects [2] Institutionalization of the corporate social respons ibility as the instrument of ethics code recruitment of enterprises in the area of the product marketing [6] Activation, integrated procedure and efficiency enhancement of the consumer association activities Incorporation of customer protection topic and related topics of product marketing into learning texts of the primary school and secondary school.

Family Relationships Essays - King Lear, Edmund, Cordelia, Regan

Family Relationships Essays - King Lear, Edmund, Cordelia, Regan Family Relationships Family relationships is a big issue in the play King Lear. Like any family, King Lear and Gloucester believed they had perfect families. Both fathers had a false sense of love, and throughout the play, they became aware of the deceit and greed within both their families. Gloucester is told of Edgar's plot against him and Lear divides his kingdom so; "that future strife may be prevented now" between Gonerill and Regan (Act 1 Scene 1). There is a strong focus on the bonds that the daughters and sons have with their father. Although the bond seems strong; it begins to unravel in the first scene when Lear banishes Cordelia, "Therefore be gone, without our grace, our love, our benison." (Act 1 Scene 1). The tension is prevalent amongst family members in Act 3 when it is mirrored by the storms. Greed was prevalent throughout the entire play. Great resentment, generates from each daughter of Lear and son of Gloucester. Gonerill used her exaggerated speech to receive her riches: Sir, I love you more than word can wield the matter, Dearer than eyesight, space, and liberty; Beyond what can be valued, rich or rare,.... A love that makes breath poor, and speech unable; Beyond all manner of so much I love you (Act 1 Scene 1). In Act 1 Scene 1, Regan also claims that her greatest joy is her father's love: I am made of that self-mettle as my sister And prize me at her worth. In my true heart I find she names my very deed of love. Only she come to short,....... And find that I am alone felicitate In you dear highness' love. Lear's mistake was to divide his kingdom between two greedy women who cared only of wealth and power. Lear shows an attitude of their love when he rates Regan's and Gonerill's affection according to the number of his servants that they are willing to give him. Whoever accepts the larger number must love him the most: "Thy fifty yet doth double five and twenty, and thou art twice her love." Once they received what they wanted, they saw no importance for their father. This is evident in Act 1 Scene 4, where the king begins noticing the disrespect being shown towards him and his soldiers. King Lear in his old age expected to be cared for by his daughters after he has given up his power, he had hoped to live with Cordelia: "I loved her most, and thought to set my rest on her kind nursery." (Act 1 Scene 1). Lear's madness and his growing awareness for everyone's needs, helps him to become aware of the love Cordelia has for him. Eventually Lear is healed by Cordelia's love. Unlike Lear, Gloucesters riches could only be received after his death. Edmond is regarded as inferior because his parents were not married. He complains about his treatment as a ?bastard' or illegitimate child. In Shakespeare's day there was a stigma attached to children born outside of marriage. In Act 1 Scene 2 Edmond talks about the treatment he receives: Thou, Nature, art my goddess; to thy law My services are bound. Wherefore should I Stand in the plague of custom and permit.... For that I am some twelve or fourteen moonshines Lag of a brother? Why ?bastard'? Wherefore ?base'? The letter Edmond wrote in Act 1 Scene 2, pretending to be Edgar; "this policy and reverence of age makes the world better to the best of our times, keeps our fortunes from us till our oldness cannot relish them", shows the resentment Edmond had towards his father. Gonerill's and Regan's qualities of good and evil are reflected in Edgar's struggles to protect his father, and Edmond's plan to harm him. Edmond seems to be very devious, seeking whatever will serve his own interests. Edmond's plan to inherent his father's wealth and destroy his brother Edgar, is evident in Act 1 Scene 2: .......................Well then, Legitimate Edgar, I must have your land. Our father's loves is to the bastard, Edmond, As to th'legitimate. Fine word, ?legitimate'....... And my invention thrive, Edmond the base Shall to th'legitimate. I grow; I prosper; Now gods, stand up for bastards! On the other hand Edgar is assuming the disguise of Mad Tom to try to protect his father. Edmund, meanwhile, allied himself with the dukes of Cornwall

Connection Between Human and Nature Research Paper

Connection Between Human and Nature - Research Paper Example However, over the years, this connection between man and nature is seen to have been steadily dwindling as a result of scientific and technological innovation. Humans in some degree are trying to segregate and themselves from nature either through alternative ways of satisfying his or her basic needs. Personally, I ascribe to the school of thought that advances the theory that humans are part of nature and that a connection between the two exists. However, other schools of thought advance the theory that humans are only God’s creation and do not have any connection with other animals or nature at large. For this reason, I am motivated to attempt and create artistic impressions that communicate, support and will be able to remind the whole universe how important our connection with nature is, especially in these times of persistent natural disasters. Almost each and everyone living human being depend on nature by consuming the products of nature for survival. For instance, in m y culture, an essential or staple food for humans is rice which is a product of nature which keeps people of my culture connected to nature. I will utilize rice and its various characteristics in an artistic way to try and illustrate the connection humans have with nature. In addition, I will also investigate works by other prominent contemporary and historical artists that have illustrated in one way or the other, the connection between humans and nature. Discussion One day as I sat in my room looking at my roommate who spends almost all his days and nights seated on a chair playing computer games and consuming un-natural junk food, and barely steps out of the room, an inkling struck me. Is there a connection between humans and nature? How does this relationship between human and nature work? I decided that I would use art to visualize my thoughts regarding the connection between human and nature. To do this, I chose to use rice since coming from South Korea where rice is the stapl e food consumed by almost every Korean on a daily basis, it indicates the existence of the connection between human and nature even if one is living in a city. In my artwork, I use rice to represent people. According to my understanding of nature, there are three different kinds of people. There are those people like my roommate who cannot live without technology whose only true connection with nature is food. However, this group of person depend on a lot of junk food which are in some way unnatural and thus their connection to nature is very weak. In my artwork, I use whole white rice to represent this group of persons. The other group of people are those who live in towns or cities and depend on technology too, but still want to reconnect with nature through the type foods they consume or their environment. This group I represent using half white and half brown rice. The third group of people are those native people living in jungles or in natural environments and wholesomely depe nding on nature for their survival. I represent this group of people with whole brown rice. Why white and brown? Rice is naturally brown when it is first harvested. As it is being refined, it becomes whiter. This in relation to humans and nature, before the advent of civilization, humans wholly depended on nature for everything. With time, and through science and technology, this dependence and connection have gradually diminished. Therefore, using brown to represent people who are still connected to nature, and white for those who

Strategic human resource management Essay Example | Topics and Well Written Essays - 1000 words

Strategic human resource management - Essay Example Human resources of a company are the most valuable and important assets.The terms Human resource management deals with a wide range and dimension of people. Human resources form the heart of every company The various skills as well as the motivation of the individuals help each individual enhance their performance and together they work towards achieving the goals of the organization. Human resource management is a very crucial part of any business and the human resource managers play a crucial role in the overall success of the business as well (Armstrong). This paper aims at discussing the role of HR in strategic planning of an organization as well as how the human capital planning has an impact on the overall business planning. The next section will briefly deal with the strategic role of HR. Strategic Role of HR: Human Resources Management is one of complex nature and the skills of the people in the organizations are very different and varied. Hence due to complex nature of the s kills and the people HR is more a strategic function than anything else (Carlie). The strategic planning of an organization depends on the Human Resources Management to a great extent, as HRM plays an important role throughout the life span of an employee in the organization, including recruitment, training, development and retention. It has been noted in the current times that the role of the HR is more strategic in nature than the traditional approach. There are mainly two areas that the HR tends to follow, i.e. the overall performance of the company and the role of the HR in terms of solving and resolving the business problems. Hr focuses more so on the overall issues and performance of the company than the performance of individuals and the individual roles (Noe, Hollenbeck and Gerhart). With the intense levels of competition, strategic human resource management involves management of available resources both for short as well as long term goals of the organisation. Business str ategy has been defined as game plan of the management and business strategies have been recognised to be the main source that allows better usage of all resources within the business. In the current time where competition is at its peak, it is clear that every business wishes to use all of its resources to the maximum and to benefit the most of all the resources (Carlie). Strategically using the resources to gain optimum utilisation of the resources is referred to as strategic human resource management. It is crucial that these strategies are in sync with the overall business strategy to create a well balanced business including all aspects like finance and marketing. Importance of HR: Effective human resources management is an important element of business in the current time. The success or failure of a business can clearly be based on the competencies and the attitudes of the human resources of a company and it is now becoming imperative for businesses to attract, retain and also nurture good talent (Noe, Hollenbeck and Gerhart). Currently the boundaries of human resources are clearly being defined by innovativeness and proactive. It is now evident that the success of a business is more so based on the human resources rather than simply wealthy physical resources. The quality of the human resources has become a major element for the overall success of the businesses and also the nation as well. With the intensive growth of technology and the high levels of globalization, it is clear that the businesses are now more knowledge and information based, service oriented, customer centric and competitive. Success of any business is clearly dependent on the level of dynamics of the business and it is here that the human resourc

Evidence Based Practice (EBP) and nursing research Paper

Evidence Based Practice (EBP) and nursing - Research Paper Example The role of the nurse in evidence-based practice is to use research findings to conduct decision-making that will effectively guide their actions, practices and interactions with their patients (Melnyk & Fineout-Overholt, 2011). Nurses are required to have specific actions that are not just clinically appropriate but cost effective, so that they can be professionally accountable to their patients through quality improvements and positive healthcare transformations. These initiatives encompasses patient-centered practice adoption, model advancement and theory development, education and curricular rearrangement, scientific rendezvous in new research areas, as well as engagement in local and nationwide research network that seeks to enhance nursing practices (Cincinnati Childrens Hospital Medical Center, 2014). In order to avoid the mounting cost of healthcare, nurses are now expected to be part of the cost-controlling practices and they are expected to document and apply social pertine nt and effective practices (Riba, 2008). Most institutions and health organizations apply a combination of models depending on their clinical setting and type of patient care required. They all observe the patient population, interventions, comparison, and outcome (PICO) format which entails synthesis and evaluation of targeted multiple-interventions (Dontje, 2007). There is the Patient Safety Research Coordinating model, which comprises a combination of concepts acquired from scientific information regarding knowledge transfer, to social marketing skills, to organizational innovation combined with behavioral and social transformations (Centre for Health Services Research, 2006). There are also models that focus on execution of nursing research into clinical practices, and they include Stetler model, the Magnet Recognition Program developed by American Nurses Credentialing Center, Baby-Friendly Hospital Certification model,

Business Plan For New Retail Store In Tripura Marketing Essay

Business Plan For New Retail Store In Tripura Marketing Essay .The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 25-30% annually. The India retail industry is expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010. Environmental and economic scanning of Tripura Retail store format :-Convenience stores Store name:- Public point As we are planning to open retail store in the Dhalai District of Tripura as per the environmental and economic scanning is concerned of Tripura. The cities selected for the opening of the store are Dhalai District This district of Tripura is selected as this city is well developed in the terms of Infrastructure Income of the people are high Densely populated Better standard of living Economically sound Have developed urban market structure Socio political stability as the city selected in the Tripura for the opening of store is as free from any political barrier and social barrier as the opening of the store is as per the government policies and for the society. Thus to launch the store Tripura is selected and as per the format of the store the city is selected Dhalai city. Mission statement Our mission is to meet the present and future needs of our customers, employees and communities through a commitment to integrity, sound business, and cooperative growth. Objectives To implement a local campaign with the Companys targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. To maintain large signage on the Convenience Stores premises to further increase visibility for the Companys location. About:- General Description Public point is a convenience retail store that provide such as candy, ice-cream, soft drinks, lottery tickets, cigarettes and other tobacco products, newspapers and magazines, along with a selection of processed food and perhaps some groceries. by providing maximum convenience, values and satisfaction to customers. Future We plan to expand the PP stores in various districts of Tripura  · North Tripura district  · South Tripura district  · West Tripura district  · Tripura Tribal Areas Autonomous District Council Product services Alternative Snacks Ice Automotive Products Liquor Bait and Tackle Lottery/Gaming Beer Nonedible Grocery Candy Other Dairy Cigarettes Other Tobacco Cold Dispensed Beverages Packaged Beverages (Non-Alcohol) Edible Grocery Packaged Bread Fishing Licenses Packaged Ice Cream/Novelties Fluid Milk Products Packaged Sandwich/Deli Products Food Service Packaged Sweet Snacks Frozen Foods Perishable Grocery General Merchandise Publications Health and Beauty Care Salty Snacks Homemade Food Items Store Services Hot Dispensed Beverages Wine Services In house services like credit cashing, customer services E retailing Customization Online transaction Delivering Easy billing counters Marketing Plan Grocery and Restaurant Segment-To build name recognition and to announce the entry of the Store, we will offer a mail package consisting of a tri-fold brochure containing a coupon for a free cup of coffee to welcome our new customers. From those identified local residential customers we shall ask them to complete a survey and ask them of their perception of the store, any specific product or food items that they would like to see, etc. Those customers returning completed surveys would receive a gift or discount. Local Carryout Food Products-Local newspapers for advertising to build name recognition and to announce any weekly or monthly food specials will be introduced. The Store will develop a one-page menu/newsletter to be handed out to customers to take home with them as they visit the store. The menu/newsletter can be used to update clients on pricing and food special promotional developments, but also serves as a reminder of what sets the Store apart-homemade quality and freshness. The newsletter would contain fishing area hot spot information and other tips. The menu/ newsletter can be produced in-house and for the cost of paper and computer time. Publicity and Public Relations-A news release will be sent to area newspapers and magazines announcing the launch of the Public point. Becoming a sponsor in a community event is a low-cost way of increasing awareness and building goodwill in the community. Customer Reward Program-For the carryout customer and as a means of building business by word-of-mouth, present customers should be encouraged and rewarded as repeat customers. This can be accomplished by offering a free lunch meal, by raffle of a weekly customer business card or name slip as a means to generate excitement. Advertising-Advertising is utilized primarily to attract new customers. It also serves to build awareness and name recognition of the company in general-important for word-of-mouth referrals (Oh yes, Ive seen their ads before). Market Analysis Forces and trends in the market environment affect the Public point, like all businesses. These include economic, competitive, technology, and recordkeeping issues. Economic Environment-Positive forces include the generally prosperous economy that is currently in place, full employment, rising wages and low inflation, leading more people and businesses to be willing to purchase prepared foods rather than preparing meal from scratch at home. Competitive analysis the competitor analyzed in the field are street convenience stores, etc .Thus all the strategy made for promotion and pricing should be as per the competitors. Technology and Recordkeeping Environment-Use of computerized scales and cash registers will capture and generate accounting/inventory detail. Computer programs greatly simplify the financial recordkeeping and tax preparation with which all businesses must comply. Operational plan Positioning and Product Strategy: The Store will aim to attract area resident and lake enthusiasts who need convenience food items or personal health staples, carryout food items, and tackle/bait needs. Distribution Strategy: Customers can contact the Store by telephone, fax, and by dropping in. The Stores nearest competitors are five miles around the lake in either direction. The store can stock request items for regular area residents. Demographic features(to know about the potential customer in that area, metropolitan statistical area) Competition(to know about the competitors and how they far from my retail store) Strategic fit(to must know about the preferences and tastes of potential customer) No. of small shops in that area Economy of scale SUPPLY CHAIN MANAGEMENT FOR THE RETAIL STORE Store management chart Financial Plan Requirement There is a need of 1 crore to get our business started. If customer footing is good, products and services according to customer preference and tastes then we will plan to open new convenience stores in various districts of Tripura. Use of fund Funds will be used to pay renovation,construction,sales counter,painting,carpeting,lighting,dà ©cor display fixtures.we will also purchase inventory , cash register and computer equipments and also an inventory management systemThe remainder of the start up fund will be utilised to cover operating expenses such as rent,utility,marketing cost and wages. Capital Summary Overview (in lakhs) Land, Building, and Improvements 20 Equipment Installation Expenses 20 Development Expense (detail below) 51 First Quarter Working Capital (Mortgage, labor, and operating expense) 2 Total 93 Lakhs *Developmental Start-Up Expenses Detail Marketing, Advertising, and Promotion 6 Accounting 2 Permitting Legal and Consulting 10 Association Dues Office Expense Start-Up .50 Engineering and Architect Fees 1.5 Bags and Supplies .5 Beginning Inventory 30 Unforeseen Contingency .5 Total Owners Equity Contribution to Date $54,675

German Government Officials in WWII :: European History World War II

German Government Officials in WWII Many people have contributed to the cruel treatment of human beings, specifically Jews, in Nazi Germany during the second World War. This is a report on the damage carried out by some of the Nazi criminals working under the rule of Adolf Hitler. Many people contributed in Hitler's attempt to carry out his 'Final Solution'. Among these people are Ernst Roehm, Joseph Goebbels, Adolf Himmler, and Hermann Wilhelm Goering. While I discuss how they partook in World War Two, keep in mind their actions will, and have, left a mark on the world forever. Little is known about Ernst Roehm's childhood. He was a quiet boy who never went looking for trouble and didn't express hatred towards anyone, mostly because his parents were Libertarians and never paid attention to the politics in Germany's heartland. In college, Hitler's ideas and notions had a strong impact on Roehm's personality. Though Roehm never graduated, he joined the Free Corps, a group of soldiers dedicated to changing injustices in the German government. After a while, Roehm started to grow tired of the Free Corp's non- violent style, and he was tempted to be more of an activist in government reform. Hitler, looking to recruit fellow officers in his plan, then in it's infancy, liked Roehm's strong presence and personality. Roehm, jobless and nowhere to go, joined Hitler's office. After Hitler was elected into office some years later, he split his dictatorship into different divisions. Roehm, being one of the original officers, was chosen as head of the Sturmabteilung, or SA, commonly referred to as the Brownshirts and storm-troopers. By 1932, the Brownshirts had reached more than 400,000 members. All types of men who Hitler saw fit enough to join were members. Among them were ex-Free Corps soldiers like Roehm, students who weren't able to find jobs, shopkeepers who went out of business or weren't profitable enough, the unemployed, uneducated, and common criminals. As you can see, they were a very diverse bunch. Roehm had full power over where they demonstrated and protested. What was their cause? None really. They were merely an idea of Hitler's to spread his popularity, as well as the Nazi Party's. They roamed the streets of Munich, often drunk, singing racist stanzas from songs, beating anyone they thought, judging just from appearance who they thought was a Jew or a Communist. Roehm screamed to the marching storm-troopers, "We